3 Steps To A Core Product (Action Guide)

3 Steps To A Killer Core Product (Action Guide)

The Bulletproof Funnel Framework

Level 1.1: Core Product Action Guide

1.1: Core Product Action Guide. Begin with the end in mind. What is your end goal? What is the core product or service you want to end up selling? This product needs to be solution orientated. It’s not the what or the how, it’s the actual doing (or the Done For You), it delivers a tangible solution to a tangible problem. At this stage, it doesn’t need to be ready to go, but you do need to know what it is. Consider this carefully. Brainstorm. Fine tune. Prioritise. Pick one to begin, and define this as the end goal of your funnel.

Source: Bulletproof Funnel Framework level 1 Step 1: Core Product Action Guide

 

First things first. Before you begin building your Funnel you want to be very clear on the outcome you seek. If that outcome is to sell your Core Product (makes sense), then you must begin by considering what that Core Product could be and work through your ideas to decide which one it should be. But, if you’re not quite set yet; this Action Guide (and the FREE PDF Checklist) can help you test your ideas to ensure you have the best chance of choosing the kind of “Killer Core Product” that delivers, happy, satisfied customers that keep coming back for more.

In just 3 simple steps this guide can help you brainstorm, consider, prioritise and then fine-tune your ideas into one core solution orientated product or service, that – ideally – also provides a tangible solution to a real problem for your future customers (and then some).

So what product or service should you eventually, actually, definitely be leading your leads to? Let’s see…

 

Step 1: Consider

Consider the following questions, then record your thoughts for future reference. The intention here is to get you thinking, but the answers will also be really, really useful when it comes to developing your Value Proposition (1.5) and Landing Page Copy (4.4) a little further down the line.

So, consider…

  • What are the biggest problems in your market?
  • What solutions are currently in the market?
  • What ideas do you have to solve these problems and/or meet your market’s desires?

 

Step 2: Brainstorm

Brainstorm ideas and prioritise your list according to which you believe to be the strongest.

Take your top choice and consider the following questions:

  • What are the main features?
  • What makes your solution stand apart from other options? (or how can you make it stand apart?)
  • What would the tangible outcomes (benefits) for the customer/client/user be?
  • What promise can you make and deliver on?
  • Can you summarise the above into a Unique Selling or Value Proposition?

 

Bonus Points:

Is there scope to (directly or indirectly) create Lead Magnets (1.2) or Tripwires (1.3) from important aspects, features, parts or processes of this Core Product?

 

Are you good?

Pretty, Pretty, Pretty Good

 

Then you can move on to…

 

Step 3:

Click Here To Download The FREE Core Product Action Guide & Checklist!

Look Inside & See What You Get >>

 

This FREE PDF Workbook will allow you to work through each step in your own time and then use the checklist to see how your ideas compare. And once you’ve downloaded it for keeps, you can repeat the process anytime you have an idea for a new product or service.

 

Fillable sections and checklists mean you can enter your info directly into the PDF (using any PDF viewer), then save it and keep it handy to refer to later.

Pretty good, right?

 

No animation? Never fear, click here.

 

Nick Conneff on Linkedin
Nick Conneff
Over the years - ok decades - Nick has turned in his best work in, initially as a deep house DJ; turned producer, then a property investor; turned entrepreneur and he's currently turning his hand to helping like-minded individuals with conversion copywriting and digital marketing. He's nice like that.
 
Currently, copywriting, landing pages, conversion optimisation, content creation (writing, video, audio), sales funnels, email marketing, traffic acquisition, project management and outsourcing to The Philippines are all things he can lend a hand with.
 
Significant projects in the past have included running a record label and developing an education & welfare program in The Philippines.
 
He works both from his home in the UK and - when the weather takes a predictable turn for the worst - remotely from Thailand & The Philippines.
 
Catch him while you can... (and before he turns again).
  
Connect With Nick On Linkedin Here.