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What you'll learn...
The importance of clearly and strategically categorising your key products at each level of the customer journey, so you can plan the smooth, natural ascension of a cold audience, into warm leads and hot customers with less leaks, bounces and costs.
The key research you must do to clearly identify and understand your target audiences drives, desires and fears, so you can ensure you communicate the right things, in the right way, at the right time and develop relationships built on credibility, trust and understanding - leading to a resilient fan base more likely to keep buying from you.
The Marketing Message process you can use to save precious time, money and headspace by ensuring you always have simple, clear and succinct value-driven communications ready to roll in all your marketing campaigns, and at every level of your funnel.