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First things first, creating effective conversion-focused copy for Squeeze Pages begins by getting crystal clear on exactly who you want to connect with and exactly where their heads at. If that's already pretty clear and you can supply a reasonably comprehensive Target Customer Avatar Profile then that can save us both time and you money. Which is always nice.

Otherwise, we can help you pull your Awesome Avatar together either via a pre-arranged call or with the aid of questionnaire and then deliver a complete and comprehensive profile document back to you ASAP. Meaning, going forward, you have a solid starting point for every piece of copy you create throughout your funnel. Which might also be pretty nice.

That said, if this is a one-off and you don’t require a standalone Avatar document for use with future projects right now, we can incorporate the essential audience info into the Copy Brief...

The Copy Brief is where we gather together all the essential information we need into one handy reference document to ensure once we come to craft the copy, we’re crystal clear on  essentials such as objectives, problems, solutions, features and benefits.

The advantages of gathering all this essential information together in one fell swoop are two-fold. Firstly, as soon as all the information is collated, the pen-to-paper work of actually drafting the copy can begin. Secondly, with all this information fresh, front of mind and easily referenced, the work of crafting clear copy that resonates and connects becomes oh-so much easier to do. Meaning, better results for you, and far less correcting, editing and jiggery-pokery too.

Win/Win sort of thing.