Designed for entrepreneurs with high bounces, low conversions & a lack of time...

The Value Proposition Workbook Is a simple, step-by-step process that delivers powerful introductions to Landing Pages, that quickly and clearly communicate what's most meaningful and relevant to a target audience.

Which means...

Less bounces, more converting, and a tangible return on your time.

Quickly connect visitors pressing needs with your amazing deeds in just 3 simple steps...

Step 1: The Gathering - The workbook begins with a simple Q & A format that helps you quickly clarify the factors that matter most, such as problems, needs, solutions and outcomes.

Then - as you go forward - you’ll always have the core building blocks of your Marketing Messages at the ready and you’ll never be stuck on where to start. Nice, right?

Value Proposition Workbook Step 1: The Gathering

Step 2: Coming Together  – Here, we start moving the building blocks around to form some initial ideas. The process guides you into place, and the workbook provides space to experiment, mix and match, until you've identified what clicks; what ticks the boxes; what hits the spot and will get the job done.

This generally throws up more ideas than you can shake a stick at (or practically use in one Landing Page intro), but waste not, want not – you will find plenty of use for these ideas throughout your Landing Pages, Sales Funnels, and Marketing Campaigns - saving you more time, more resources and more precious headspace along the way. Woah. Bonus points.

Step 2: Coming Together

Step 3: Adjust To Taste  – This is the editing and fine-tuning process that helps cut the fluff. Here, you'll be pushed to make your words simpler, your phrasing clearer, and brutally kill off any waffle not quite cutting it.

Which makes for cleaner, crisper, clearer messaging that’s easy to read, simple to understand and leads to conversion not confusionYou are following this, right?

Ste 3: Adjust To Taste. Cutting, Cleaning & Tuning

And For Just £7.99...

You can have, what she's having!

But, wait. There's more...

MORE? Yes, yes, yes! The bonus section of non-essential - but very nice to have - extras with oomph! Means... From here on in - it's all gravy, baby...

Bonus 1: Points Based Checklist

All your ideas are so damn good, you just can't choose one? Nice problem to have, easy problem to solve…

This 10-point checklist helps compare, contrast and measure 'strength', by awarding points to each element you’ve been able to include, saving you much head scratching and second guessing.

Coming soon: The “How To Choose Your Favourite Child” Checklist!

Bonus 2: Heading Formulas

Creative juices run dry, and you just can't channel your inner Oscar Wilde? You can fix that fast...

These foolproof formulas can help you blast through any bottlenecks, to piece together one elegantly simple - but seriously sexy - statement of intent, that is oh so much more than the sum of its parts.

Bonus 3: Above The Fold Tips And Tricks

Need an edge in the battle for eyeballs and attention? Then you’re in luck...

With these simple little tricks up your sleeve, you can add a little magic dust  - like the VA Booster for example - for more ooh, ahh and oomph in the all-important ATF.  

VA what you say? Shhh! I've said too much!

And On A Purely Practical Level  – A Fillable PDF Format means you can draft, save, edit and adapt within the PDF, as and when you need, so… Tada!

The process becomes the product, which means you can forget about formatting and filing, searching and collating, printing or stapling. It's all together; in one place; when you need it; and where you left it. You just have to remember, where that was.

Click Above To View The Interactive Format


There's no need to stay stuck in the limbo of high bounces, low conversions, spiralling costs and lack of time, right?


In just a few hours from now, this super-simple workbook can have you back on track, with a Landing Page that quickly and clearly communicates what's most relevant and meaningful to your target audience, so you get more buy button victories and less back button mysteries.

And at just £7.99...

What's not to love?

Scene from Film "Ghost"

Ready for a Value Proposition that's really relevant, crystal clear and quickly connects visitors needs with your deeds?

I wouldn't be half the man I am without The Value Proposition Workbook to lead the way.” 
- Richard "Beardy" Branson