Conversion Copywriting Services

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Copy failing to cut through the clutter, connect and convert?

Clarity is the way forward and it's just one quick click away...

Photo of Joanna Wiebe (Copyhackers)
“You get to the point where you realize well hold on, it all really does come down to what’s on the page because that’s where we talk to the customer. That’s the customer interaction point. That’s where the money can change hands.”
- Joanna Wiebe 

The Original Conversion Copywriter

Process + Clarity = Connection x Success

Our conversion-focussed copywriting services are built upon finely-tuned processes. Processes that ensure quick, effective connection in a place where your deeds meet your audience's needs. Needs that are addressed with copy that communicates relevantly, succinctly and with brevity. It’s copy that draws eyes to a click, moves minds towards the kind of ‘this is for me’ moment, that puts you in pole position for a sale. And while it's copy that gets to the point, it's also: Copy that converts.

Here's the bad news bit... 

Copy that converts doesn’t suddenly appear in a quick burst of inspiration, creativity and flowery words. Copy that converts comes from a process, a process that digs deep, a process that prepares the ground and a process that takes an open-minded approach to testing, iteration and what-will-work. 

Copy that converts takes time, persistence and patience to achieve. And when you work with a conversion copywriter, it’s very much a collaborative two-way street. So it’s not for everyone, but (here's the good news bit)...

If clear, connecting, conversion-focussed copy is something that resonates with you, if it’s something you’re prepared to work towards, simply because; it’s something you feel you need. Then, we’d be really happy to get you onboard with our process and do what we can to help you to succeed...



Pick N' Mix Services


Welcome To The Landing Page Copy Buffet

You can choose to go with any of these services individually by clicking a button to the right or we can create a bespoke - often discounted - bundle^ for you.

You Can Tell Us about your project Needs here

You Can Check out our Portfolio of work here

Or you can take a deeper dive into our process by scrolling down below...



Prepare... Prepare? Prepare!

Before, one single word is written, we must prepare. Our preparation involves a 3-Part interdependent process. Each process is designed to research and document everything we'll need, so that when the time comes to hit the keyboard, the right words will be ready to flow and we can confidently deliver a page that is perfectly on-point and ready to rock (like Mick Jagger with revived lead in his pencil).

Each process can be purchased separately or bundled into a full package. On completion of each of the following parts - even if you decide not to proceed any further with us - we'll deliver a completed document, which you can then use to effectively guide you and your team through all the copy and creative that follows. And waste not want not, the way we do things means prep documents for a Squeeze Page, can also be implemented on a Landing Page, which can in turn be used to produce a Sales Page (and vice-versa), which can save time, money and headspace. Which is always nice.

And it's all quite easy, peasy one, two, threasy...


Our 3-Part Preparation Process


Brian-clark-copyblogger
“Authenticity is really a function of getting to know your target audience almost better than they know themselves, in which case you meld yourself, your voice, with their problems and desires. Then all of a sudden, you have a reaction of, “This person is inside my head”
- Brian Clark

The Original Copyblogger

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1. The Customer Avatar Process

First things first, creating effective conversion-focussed copy for Squeeze, Landing or Sales Pages begins with getting crystal clear on exactly who you want to connect with. That's your biggest, bestest, possible, ever dream lover customer. If you're already quite clear on this, then we can save a little time and money here. Otherwise, we'll help you get to know your Awesome Avatar so well, that well; you'll be needing a room. But more importantly, it means we can confidently move  onto...

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2. The Value Proposition / Marketing Message Process

Awesome Avatar in hand, the next part of the process is where we explore the cores (what, who, problems, needs, solutions, how, benefits & difference), so we can figure out the best way to quickly communicate the value you, your product, your service or your course can deliver in a way that quickly connects your deeds with your Audience's needs (and in a way they will clearly understand). By the end of this process we'll not only have a selection of clear, relevant Value Proposition Statement choices we can use to draw attention to the top of your page, but for bonus points; the process will also unearth a multitude of zippy marketing-messages you can then sprinkle like conversion catnip throughout your entire Funnel. Bargain.

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3. The Landing, Squeeze Or Sales Page Brief Process

Briefly (boom, boom), in order to create the most effective conversion-focussed copy we can, the Brief Process is where we collate everything together and fill in any gaps in our understanding. We seek to get more insight and clarity on things like the core objective; theme; idea, the stages of awareness; intent; market sophistication and how can we can best neutralise pains, problems and objections.


And once everything is nicely percolating through our brains and clearly documented into 'The Brief', we'll be chompin' at the bit to start the actual writing process. Chomp, chomp...


How It Works


Connecting...

Step 1: We'll arrange a call, so we can tease all the vital Awesome Avatar and Marketing Message nuggets from your brain in one fell swoop. Depending on how much work you've already done (and how much coffee we've had), this can take anywhere from 30 mins to 3 hours.

Documenting...

Step 2: Sit back (well, get on with something else at least), while we get to work turning your answers into complete Avatar and Marketing Message documents, which you can then have for keeps to use in any way you wish. But assuming your wish is to move on with us then...

Briefing...

Step 3: You confirm your desired page formats (Squeeze, Landing or Sales) and we'll then arrange another call to ensure we have all the information we need to complete the brief. Then we'll do that. Obviously.

Planning...

Step 4: Based on the brief, we create a quick spit draft (a lot nicer than it sounds). The point is not to formulate any actual wording to use just yet, but simply to make a plan of what we'll be trying to say/do and where we want to say/do it. Which you can then confirm or deny, before we move swiftly onto...

Drafting...

Step 5: The Minimum Viable Draft (aka 'the shitty first draft') is the first attempt to get the right words arranged in the right order, but not necessarily in way we'd be proud of, or you'd want to have set in stone (but as an MVD, you could use this draft to get your Page online and doing 'something' sooner, rather than later). This is a good opportunity for you to tell us what you like and what you don't (and for us to communicate the method in our madness), so we can get to work on...

Clarifying...

Step 6: Second Draft. This much-improved version should be pretty much good-to-go, however you may still have a few revisions you want to make, after which we'll have it proofread to ensure there's no embarrassing typpos or speeling mistakes (as if!). So we can round things off nicely and happily with...

Finalising...

Step 7: The almost-perfect final draft, is a version we'll be proud to put our name to and we hope you'll be happy to sign off and press publish on. We can leave it there, but for some real conversion-clout, you also have the option of...

Testing...

Step 8: Once your page is up, running and converting like crazy, you may want alternative options, perhaps a tweak for a more specific audience or a bespoke message-matched version for a specific acquisition channel, or perhaps you'd like suggestions for split testing to improve conversions even further. Perhaps, perhaps, perhaps...

Well, here's the thing...

If you have a Squeeze, Landing or Sales Page that's not converting well, while there is a good chance your copy isn't quite cutting it... we don't know that for sure and that's why: we don't  just do copy.  Oh no...

We're a full-stack content creation and conversion optimisation team...

A full stack what?

Basically, because we create, manage, market and optimise all sorts of content, we can provide a more holistic service for you.  This might mean some WordPress management; it might mean creating a stronger Lead Magnet; it might mean a design tweak, a CTA rethink or some alternate hero-image testing or it might even mean a complete Funnel strategy and game plan.

But most importantly, what it mean is: when our team joins your team, you can wave goodbye to much of the head scratching and second guessing and instead, leave it to us to figure out a fix and get it done for you.


Concluding...

To get things moving forward today, your options are...

1. If you want to check out our work, our Landing Page Portfolio is here.

2. If you're good to go, simply complete the enquiry form here with all your project details and we'll get back to you with our thoughts in 48 hours or less.

3. If you're not quite sure on the best way to go or you'd like a ballpark quote, complete the nifty questionnaire below. 

4. If the timings not quite right, sign up to our mailing list here, so we can keep in touch in the meantime anyway.

5. If your a little confused (copy fail!) you can send us a quick question here or if you want to dig deeper, you can even book a call here.

6. If it's just not for you (boo-hoo), you can of course hit the back button and wave bye-bye to our conversion catnip forever. Actually, we really don't mind if our thing is not your thing and we wish you much success. No really, it's Fiiiine!

Gif of Summer from The OC tearfully waving goodbye

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