Step 1: The Gathering - The workbook begins with a simple Q & A format that helps you quickly clarify the factors that matter most, such as problems, needs, solutions and outcomes.
Then - as you go forward - you’ll always have the core building blocks of your Marketing Messages at the ready and you’ll never be stuck where to start. Nice, right?

Step 2: Coming Together  – Here, we start moving the building blocks around to form some initial sentence ideas. The process guides you into place, and the workbook provides space to experiment, mix and match, until you've identified what clicks; what hits the spot; and what does the job justice.

This generally throws up more ideas than you can shake a stick at (or practically use in one Landing Page intro), but waste not, want not – you will find plenty of use for these ideas throughout your Landing Pages, Sales Funnels, and Marketing Campaigns - saving more time, more resources and precious headspace along the way. Woah. Bonus points.

Step 3: Adjust To Taste  – This is the editing and fine-tuning process that helps cut the fluff. Here, you'll be pushed to make your words simpler, your phrasing clearer, and brutally kill off any waffle not quite cutting it.

Which makes for cleaner, crisper, clearer messaging that’s easy to read, simple to understand and leads to conversion not confusion. You are following this, right?