A Smarter, Cheaper Alternative To ClickFunnels & Co…
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Following on from the Welcome Sequence, this is the first email in the Bulletproof Funnel Framework Intro Sequence. This sequence is only triggered once a subscriber has confirmed their interest in receiving the BFFW Free Action Guides. This ensures a cleaner, leaner list and much healthier open and click-thru rates (and you don’t end up annoying anyone who’s just not that into you).
Here, the intention is to set up expectations (a smarter, cheaper alternative to ClickFunnels? What’s not to like?), build up some anticipation and by getting the reader to commit to the process in advance (because people like to keep their commitments, right?), we also improve the odds of the following emails actually being, opened and for the reader to engage and take action, again leading to much stronger open and click-thru rates.
Robert Cialdini – Pre-Suasion A Revolutionary Way To Influence & Persuade
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So here we are then, the first day of the rest of our lives.
The beginning of an epic journey.
And just one small step from a path of untold riches and success.
So what could possibly go wrong…
Er, right?
😱
Quite.
😁
Are You Ready For Some Tough Love?
The reason I ask, is that when it comes to building an Online Sales Funnel, words like “simple, quick and easy” get bandied about by the “I’m crushing it!” brigade, simply because that’s what people want to believe. It’s natural, it’s understandable, but it’s also – a little naive. Of course, if you’re an entrepreneur, then you’re not most people, so – unless you’ve been luckier than a litter of seven black cats – I probably don’t, have to tell you, that.
Rather than cracking on it’s all easy, peasy, lemon squeezy – and disappointing you further down the line – I’d rather begin as we mean to go on.
And that means being straight with you about a few very important things…
Easier Said Than Done
If someone told you building a sales funnel was quick and easy, then while not exactly lying – there are many tools and platforms to ease the technical headaches these days – what they may not have told you, is building a robust sales funnel that actually works (ie: converts well) is neither quick, nor easy.
At least, that’s not what I’ve found to be true.
Sorry.
Truth Be Told
Closer to the truth, is that it takes time, it takes persistence, and it takes patience to sort the wheat from the chaff and piece together what actually works – for you.
And what sets apart those who do succeed (Ker-ching!), and those who don’t is – you guessed it – COMMITMENT.
Fortunately, what commitment can – appear to – taketh in the short term, commitment can also giveth back in the long term. And so it follows, when you commit to building not just ‘any old funnel’, but an efficient, effective, robust funnel that actually does convert, it can, be the gift that keeps on giving.
If, that is…
- You set it up in a way that all your – hard earned – cash doesn’t get sucked into a big black hole
- You set it up in a way that it doesn’t leak all your – hard fought for – leads all over the interweb
- You set it up in a way that it does, magnetically attract cold leads and gently warms them up so they stick with you over the long haul
In other words: firstly and foremostly – you set up it up in a way, that ensures it’s built on solid foundations. And that means not shortchanging yourself by going for shallow quick wins, which can easily turn into deep slow fails, once the bigger picture comes into focus.
What You Don’t Need
Yes, you can sign up with a platform like ClickFunnels and get yourself a – so-called – “ready-made instant funnel!”, and that’s ok – everyone likes a good hack. Do that, and it should have all the pieces you need. Do that, and it should be technically robust. Do that, and it should get you up and running, but…
It will also (as a minimum) cost you almost $1200 a year to run, and if you don’t keep your subscription up, you’re – not to put too fine a point on it – fucked. Your entire Funnel (Landing Pages, Automations, Email, Lead Magnets, Forms etc) lives and dies on one ship. You might feel like the Captain, but don’t bank on getting access to the engine room if you hit an iceberg anytime soon.
That’s not to say you can’t use ClickFunnels & Co with this Framework; you definitely can. I’m just saying you don’t have to… splash that sort of cash, and you probably shouldn’t put all your precious eggs in one lifeboat.
The core of my entire Funnel is built using just three – crucially separate – platforms, that give me the flexibility to control my own ship (with added diversification to protect my precious cargo), I’m not locked in, and I save a shitload of money… I use: 1. Thrive Architect for Landing Pages & Forms (From $67 a Year) 2. Active Campaign for Email Automation (From $204 a year)+ 3. Visme for PDF, Slide & Animation Design (From $144 a year)+ And my hosting costs $50 a year. Total: $465 Saving: $735 +Available on a monthly a flexible subscription to boot. Oh, and ClickFunnels doesn’t do the design stuff, so you could, for a more accurate comparison, say the total is just $321 – but let’s not quibble. **
What It Won’t Do
But that’s only part of the story, because an off the shelf funnel is still an empty shell, it’s still up to you to find its soul and breathe life into it.
An off the shelf funnel won’t magically write the content you need to build awareness and bring you traffic.
An off the shelf funnel won’t do the research you need to understand your audience, enabling you to communicate the right words, to the right person, at the right time and compound your conversion rates.
And an off the shelf funnel won’t develop and build the products, the market actually needs for you.
This is where the work comes in. This is where the planning comes in. This is where the foundations come in. And so, this is where The Bulletproof Funnel Framework Level 1 can come in, simply because… It can help you do all the really important stuff that ClickFunnels & Co won’t do.
Bottom line, building an effective, efficient, robust funnel that can last, is not for the faint-hearted; it’s not for the lazy; and it’s definitely not for anyone who still believes you can ‘Get Rich Quick” online. It is for those willing to commit, willing to dig deep, and willing to put the work in now – to reap the rewards later.
Are You Willing?
Assuming you are, then the first step is to make a commitment to yourself, to at least give it your best shot.
Once you commit, I can help you fulfil that commitment, by simply sending you one logical step-by-step Action Guide, every 2-3 days or so (giving you just enough time to take action, and make steady progress). Follow through – just one step at a time – and you can have all your foundations firmly in place in ten days (or less, if you take the fast track).
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And of course, if it doesn’t float your boat, you can unsubscribe at any time.
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Committing to building these foundations now, will ensure you don’t go wandering off half-cocked and have to waste precious resources putting out fires and plugging leaks further down the line.
Committing to these foundations now, will ensure you have a measurable, purposeful, step-by-step process to follow, that can deliver the momentum you need, to get you to the finishing line and claim your prize: the strongest possible foundations built from content that is really relevant, effectively connects and actually converts.
And you can take that to that bank.
Are You In?
So there are two links below.
One will Kick Off The FREE Level 1 Action Guide Sequence and have you moving forward with your plans by this time tomorrow.
The other, means rather than making a commitment to take action and move forward with your plans today, well, putting it off ‘til tomorrow, next week, next year, next whenever you get round to it.
So are you in?
Yes, I’m In. Let’s Start This Thing!
Or…
No, I’m Out. And You’ll Never Break Me Goddammit!
Easy peasy, right?
Er, quite.
😬
Until tomorrow, then?
Nick
PS: Over Thinking? Overwhelming? Underdoing?
Do you have a core objective? A key goal? A clear idea of the outcome you seek? Then it’s probably time to shift your focus from blue sky thinking and start to zoom in…
The way to avoid the timesuck, mindfuck of ‘getting stuck’ is by simply taking your core objective and then working backwards until you unearth the one logical, actionable step you can take that will move you forward today (and then you’ll be on your wa-hay).
But then; Then; THEN… you must keep moving forward.
The way you do that, is by habitually focussing on just one step at a time. This is how you make steady incremental progress, drive things forward, build momentum and actually get things done.
Each FREE Action Guide is set up to help you do exactly that: move forward, one steady step at a time.
So, don’t worry about the big picture yet, just complete the first step. Commit to that. Do that and you’re on your way. Rinse and repeat, and this thing will happen. Do it now, and it could well turn out to be the single best decision you’ve made so far today.
Jump. Complete. Repeat.
It’s a simple idea and it’s exactly the approach I took building the BFFW (and this very Funnel you’re in). It continues to work for me and I believe it can work for you too.
Did I hear a woo?
Take A Leap Towards Your Next Actionable Step Now.
Bonus Time?
If you’re interested in how the automation for this Introduction sequence works, there’s an Extra Bonus PDF for you on the Level 1 Download Page Here (and a little Hot Fuzz).
Following the Email Automation Sequences?
Significant projects in the past have included running a record label and setting up a charitable education & welfare program.
He works both from his home in the UK and - when the weather takes a predictable turn for the worst - remotely from warmer climes.
Catch him while you can... (and before he turns again).
Connect With Nick On Linkedin Here.