Landing Page Critique 2 (Tripwire Landing Page Sample)

Stop Leaking Leads & Get Your Site Selling, With Copy That Converts.

To improve engagement, optimize conversions and reduce bounce rates, a landing page must clearly communicate: the right value, to the right customers, at the right time while also driving action towards sales.

Landing Page Critique, Report & Action Plan Will Help You:

  • Identify weak copy, confusing content, obstacles and distractions, so you can more seamlessly guide visitors towards a sale, a lead capture, or just an old fashioned conversation.
  • Improve clarity, connection and credibility, so you can increase trust, reduce resistance, and convert sceptical visitors into convinced subscribers and customers.
  • Initiate a plan to kick start your conversion engine, so you can get it firing efficiently on all cylinders, with you firmly in the driving seat!

Ready To Say Goodbye To The Back Button Bounce?

Here’s what you’ll get:

10 min. First Impressions Test (Video & PDF)

This approaches the Above The Fold area from the point of view of a first time visitor, who needs answers to some very basic (but non-the-less important) questions fast. 

Why? Bad first impressions = the back button bounce.

Basic Overview Screenshot

One screenshot of your landing page with lots of arrows, crosses and big red ink all over it, so you can quickly and easily get an overview of which fixes to focus on first.

One Hour Video & Audio Recording

This is a video (& audio) of the critique in process (with lots of “ooh’s, ahh’s, and much sharp intaking of breath).

You get first impressions, honest WTF? reactions, plus more in-depth commentary and recommendations on how you can transform each key area of your landing page into conversion catnip.

Full Report & Action Plan

This is the Full Monty. An in-depth written report covering each individual area of your landing page in full detail, so you can refer back to it, when you need to. Comes with checklists, screenshots and action steps you can easily follow to ‘objectively and methodically’ not make your landing page suck.



Critiques are conducted in real-time during a pre-booked one hour time slot. You can attend the session live online via Skype or otherwise once complete, you'll get a link to a video recording of the session, plus a detailed written report and a conversion catnip action plan!


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