We use resends in the Bulletproof Funnel Framework as a backup, where an original email has not been opened (or delivered) within two days or so.
This is the Standard Operating Procedure (SOP) we use to set up these resend Emails In Active Campaign.
Various formats are available (see the links on slide 2 in the presentation below).
The slide presentation format, lists each individual action to take and check off followed by an animated gif. It can, therefore, be precisely followed task by task – as long as you have an Active Campaign account of course – useful to get you started, refresh your memory or if you want to delegate or outsource this as a batch job. The process only takes 5-10 mins, but if you have a lot of resends to set up (or you want to delegate the task), it’s definitely useful to have a process like this to follow.
However, to begin with, you might want to watch the video version, which is basically the same but with commentary.
Press play here…
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