Bulletproof Funnel Framework Level 1 Summary

**

The Bulletproof Funnel Framework Level 1 Summary, is an optional extra email that can be sent at the end of the Action Guide Sequence that does pretty much what it says on the tin. It’s an optional extra because it might not be needed for everyone (and you might not want to send it to everyone – or anyone). It can be skipped over, by simply adding a tag like: ‘summary-no’ to the sequence automation.

Screenshot From Automation Sequence in Active Campaign

Some may have visited all the Action Guides, downloaded all the PDF’s and bought all the [Tripwire] Workbooks, however, as we live in the real world we have to be realistic and say that might be a rarer occurrence than we’d like. In which case we have this ‘option’ to send this email to anyone it’s appropriate for, i.e anyone who might have missed one or several of the preceding goodies, so we can simply summarise all the previous Action Guides with very clear links to each and give them an opportunity to catch up.

That said, there is the ‘option’ to make this non-optional and send it to everyone regardless of what they may or may not have actioned, because this type of summary email can also serve as a nice timely reminder…

a) Of the value we’ve delivered

b) Of the benefits they’ve received

c) To take action on this stuff (should they have gotten distracted along the way), before it’s all forgotten about

So, those are your options. Ultimately, the proof is in the pudding (aka – the testing). If sending to everyone results in more additional conversions than unsubscriptions then… you have a winner.

You have the ‘option’, if you wish, to browse all the emails in the Action Guide Sequence here.

The next sequence is again ‘optional’ and involves reviewing each Action Guide again (for the same reasons as above with emphasis on encouraging action/consumption).

**

Congratulations, You’ve Made It…

… to the end of The Bulletproof Funnel Framework, Level 1 Email Sequence at least.

Wasn’t so hard, was it?

And hey, only 3 more levels to go… 

I know… 😩

But…

Just remember, to avoid overwhelm, our golden rule is:

“Do unto others as…”

Er, no wait.

“One day at a time sweet Jesus?”

Hmm, no, that’s not quite right.

Ah, ok, I think I’ve got it…

“One step at a time!”

Hallelujah.

And as I’ve been saying all along (yes, I know I do go on), once all the foundational pieces are in place, Level 2 (where we actually begin building stuff) and beyond, becomes oh so, so much easier to do.

And that’s because…

With Step 1: Your Killer Core Product Action Guide

You’ll have clearly identified the summit of your Funnel, the direction of travel for your Funnel; and the reason you’re creating your Funnel. And for bonus points, now everything points to this one place in your Funnel, you’ll be able to see how each step strategically fits into your Funnel.

Funneltastic.

You’ll also now have a simple, reliable, consistent way to brainstorm, consider, prioritise and then fine-tune any product ideas you have, into – at least – one core, solution-oriented product or service, that – ideally – provides a tangible solution to a tangible problem for your future customers (and then some).

But if you didn’t get to it, you can still – quite literally – “check it” here:

3 Steps To A Killer Core Product (Action Guide & Checklist)

With Step 2: Your Killer Lead Magnet Action Guide

You’ll now know how to effectively create a natural first touch in the relationship with your new Leads, by firmly fixing your flag in the first basecamp on their journey to becoming your happy, clappy customer.

If you followed the Action Guide and downloaded the Checklist, then – hurray – you should be well on your way, to creating a valuable, actionable, quickly-consumable free gift, that fixes a specific problem while also offering clear insight to your Core Product process.

But if you missed it, can you fix it? Yes, you can! Right here:

3 Steps To A Killer Lead Magnet (Action Guide & Checklist)

With Step 3: Your Strategic Tripwire Action Guide

If you followed this to its natural conclusion, you’ll now be able to see how our Basecamp 2 provides a safe, logical, strategic bridge between your Lead Magnet and your Core Product. 

You’ll now have access to a place where you can more naturally help your once luke-warm leads, take that vital step into the realm of the red-hot customer and a happy-ever-after. 

And that means, you won’t need to settle for a bog standard random gateway that doesn’t really get your Customer ‘in the mood for love’ (or the last leg of the journey at least). But you will have the know-how, the process and the tools to ensure a much more logical, natural and strategic progression to your Core Product.

Which is nice.

If you forgot it, never fear, because it’s still here:

3 Steps To A Strategic Tripwire (Action Guide & Checklist)

With Step 4: Your Awesome Avatar Checklists

You’ll have grasped how this ‘research roadmap’ can help you gradually transform any abstract ideas you might have about your target audience, into more tangible, living, breathing human beings you can then get to know, understand and empathise with.

And these Checklists completed, you’ll be more clearly tuned to your buyer’s wavelength; much more able to speak your client’s language and communicate what really counts to your customers, in the right way, at the right time and at every stage of your Funnel.

If you lost your way, no need to stray, just find your footing again, here:

First Steps To An Awesome Customer Avatar (Checklists)

With Step 5: Your Value Proposition Checklist

You’ll now have access to a highly effective tool in the fight against short attention spans and so, be in much better shape to trounce that Landing Page bounce. And that’s because…

You’ll now know exactly what to include in your Landing Page intros to ensure your visitors can quickly get clarity on what you do, how you do it and why they should care (and they’ll then be more likely to stick around to give you a fighting chance of a sale).

You can get the lowdown on the final showdown here:

First Steps To A Compelling Customer Specific Value Proposition Statement (Checklist)

And remember, all the above Action Guides & Checklists from Level 1 are FREE, because, I don’t want anything to get in the way of you getting started, taking action and getting things moving in the right direction ASAP.

So, that’s just about it. 

For now. 

Just remember, once your foundations are in place, keep moving forward one steady step at a time and you will soon build enough momentum and forward motion to ensure your Funnel gets up, running and gushing with leads sooner rather than later. 

But no matter what stage you’re at, if you keep your eyes peeled for more value-driven content on this mailing list,  you can be assured of lots of useful guidance and plentiful support along the way.

Best of luck,

Nick

PS: If you want to take the fastrack and get all your foundations nailed in just a few days, you can also grab all the Action Guides & Complete Workbooks in one big bundle:



Get The Complete Level 1 Action Guide & Workbook Bundle Here

If you want to go back to the beginning (or share) start here:
The Bulletproof Funnel Framework. Level 1: Foundations (Blueprint)

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Nick Conneff

Over the years - ok decades - Nick turned his best work in initially as a deep house DJ turned producer, then a property investor turned entrepreneur but he's currently turning his hand to helping like-minded entrepreneurs with funnels copy and digital marketing. He's nice like that.
 
Significant projects in the past have included running a record label and setting up a charitable education & welfare program.
 
He works both from his home in the UK and - when the weather takes a predictable turn for the worst - remotely from warmer climes.
 
Catch him while you can... (and before he turns again).
  
Connect With Nick On Linkedin Here.