Introduction To The Symbiotic Ascension System (Part 2): Ascension Journey & Core Product Repurpose Models

Introduction To The Symbiotic Ascension System (Part 2): The Ascension Funnel & Core Product Repurpose Model

Welcome to Part 2 of this introduction to The Symbiotic Ascension System, a marketing methodology designed to provide creative entrepreneurs - with a resistance to pushy sales tactics - a route to monetising their knowledge, skills and experience without selling their soul. Having introduced some of the ideas behind symbiotic marketing in part 1 - quick recap coming up - part 2 introduces some of the models, frameworks and processes that can be utilised to begin building a quality-over-quantity mailing list, while enabling you to get your first symbiotic ascension funnel underway with least possible delay.

So Far So Good...

In case you missed it, in part 1 we covered - among other things, how...

If you’re self-employed and find yourself stuck on a money-for-time-treadmill, there is a route out of this rut - as long as you can leveraging your skills and knowledge into a product that can scale.

Although, Seth Godin’s permission marketing premise was a refreshing antidote to interruption marketing - 20 years or so ago - there has inevitably been some distortion in it’s practical application along the way. The concept can, however, still be a solid foundation on which to build a marketing campaign - if, the fundamentals are adhered to with integrity and approached in the right way.

Symbiotic marketing can be a better fit for anyone who hates the idea of bugging, bothering and interrupting, simply because its objectives are not to push, pressure or cajole, but to strengthen trust, loyalty and relationships with potential customers. Which is what happens quite naturally, when the focus is on helping them get what they need.

The simplest way to get more more comfortable with marketing is to ensure what you do is aligned with your world view. And if your values include a desire to help others develop, learn and grow, then utilising your expertise, experience and skills to create content and products that do that, can be the most natural, no-brainer way to go.

Coming Up (Maybe)...

Ultimately, the objective of this 3-part series is to help you see, that if your marketing can be more about showing, guiding and helping, and less about pressurised, pushy manipulation, then maybe, you might come to actually enjoy marketing - simply because it’s no longer an uncomfortable or unpleasant thing to be involved in.

And so getting down to some actual showing, guiding and helping then, here in part 2 (and following in part 3 ) I’ll be getting more specific about how the SAS actually works with the aid of actionable models that allow you to...

Utilise your skills, experience and expertise to help your prospects compare solutions, make decisions and get closer to where they want to be. Reboot and revitalise permission marketing principles to build yourself a more quality over quantity mailing list over time.

Design a journey that can naturally and strategically help your audience gather knowledge, navigate problems and create awareness of possibilities, while building their trust and your credibility along the way.

First things first then, let me introduce you to...

My Friend SAM’s Alternative Ascension Funnel

The ‘gods of process’ have ordained, we must begin with an acronym...Give me an S? Give me a...Urgh. Never mind, it’s: SAM.

Or S.A.M if you prefer (an initialism apparently).Either way...S is for Symbiotic A is for Ascension M is for Model. So, Symbiotic Ascension Model then? You got it.

It may sound fancy, but SAM’s job is simply to unify a symbiotic marketing philosophy with the concept of ascension funnelling.

Ascension whatelling?

Allow me to explain...

A bog-standard ascension funnel is simply an online sales funnel that gradually increases the value of products presented (aka upsells) through that funnel. So you begin with something for free; move onto a low price product; then a higher priced product; and then possibly a very high priced product indeed. And whether you realise it or not, a large chunk of the mailing lists you’ve ever subscribed to will probably follow this kind of funnel.

Be aware...

If you’ve haven’t noticed this type of ascension funnel before, you may now start noticing it. But being alert to it, will allow you to objectively observe it playing out in real-time, real-world context. No bad  thing.

Which is why, if you sign up to the SAS mailing list, you’ll see, what we’re doing and why is highlighted at each stage of the funnel you’re actually traveling in. Allowing you to learn as you in a very natural and logical way.

True, SAM follows a similar concept but there is significant difference in approach. Our ascension model is firmly, consciously, non-negotiably rooted in permission marketing principles of course. But also seeks to fulfil a genuinely symbiotic outcome, where both buyer and seller can get an outcome they seek - ideally.

Permission Plus

In keeping with permission marketing first principles, our funnel begins with an input of subscribers who have ideally, explicitly, agreed to let you email them. This may be via an initial offer of something useful, valuable, actionable (and of course free). But - and this is the important bit - it should also, ideally, align with a compelling value proposition for your mailing list as well (if you also include an explicit consent checkbox then well done you).

By way of example, I might put together an offer along the lines of...

The Symbiotic Ascension Funnel Blueprint is the perfect primer for a series of free action
guides, checklists, processes and resources designed to get your list-building funnel
started, delivered and done with most efficiency and least delay.

Click Here To Join Our Mailing List, Get your Free PDF Blueprint (& Access All The Following Action Guides For Free As Well 

 Taking the hint yet?

Ok, it’s still a bribe of sorts, but the difference is, when using a lead magnet, if you want to attract more good-fit subscribers than tyre kickers, you should also specifically, connect it to the value of a planned email marketing campaign (in a 2-4-1 style) as well.

Once permission has been granted, there’s still - hands up - an intention to introduce new subscribers to paid products and services at various price points. However, the ascension intention here, is not to squeeze every last subscriber until the pips pop out. The intention is to ascend their knowledge and awareness by way of the educational content you put in front of them - that’s your email list value proposition right there -which is also, as luck would have it, strategically, naturally, logically aligned with products or services you’re looking to sell.


The Quality Over Quantity Approach To More Efficient Marketing Over Time

Ultimately, marketing is less efficient and so less successful, when too many resources go into attracting too many people who are - shock, horror - just not that into in what you do. And so the bottom line is, if you don’t put enough quality in, you won’t get enough quality out. And your list won’t perform anywhere near as well as it could or should do, given the value it provides.

So, taking a longer term view, the idea is to begin as you mean to go on, by very intentionally taking a steadier route to building a quality over quantity mailing list overtime. That’s the kind of list made up of more of the kind of people who are actually interested in the value your list can provide, as opposed to those just grabbing the freebie and then dropping off the radar in double quick time.

Result being, more subscribers that actually open and engage (and then actually buy stuff), simply because firstly, you set out to attract more longer term subscribers than day trippers, and secondly, you consistently delivered those best-fit subscribers useful, actionable, valuable content that is actually worth opening your emails for.

You’re nice like that.

And when your emails actually do get opened and do get read, you have more opportunity to build trust, credibility and hopefully likability to the point where your subscribers decide for themselves, you are the kind of person they want to do business with. And assuming you do deliver on your promises - which of course you will - then there’s a much stronger chance they’ll continue to do so too.


And so, to be clear...

A Symbiotic Ascension Funnel Is Intended To...

  • Take your prospects on a natural journey that logically builds their awareness, so they’re learning as they go.
  • Engage your subscribers in a process that deepens their sense of who you are, how you work and approach things.
  • Endear a sense of trust by helping you deliver on your promises and showing you care.
  • Signal to your subscribers, how specific actions you recommend can move them closer to where they    want to be.
  • Gradually and logically create a natural path to your core product and a sale.

Nice Concept, But How about The Reality?

This is usually the point, where I tell you it’s easy (as long as you get your card out of course). But my objective right now - of course - is not to sell you a simple easy, route to success. I mean I would, if I could genuinely deliver that for you, but the truth is, if this is the kind of route that feels like a good-fit for you, the bad news is: Rome wasn’t built in a day.

There are for example, a significant number of moving parts and content pieces - each with their own unique role to play - required to turn the model into a system that works efficiently and effectively. And as with anything worth doing well, that will take some time, it will take some effort and it will take some resources to achieve.

But if you are interested in making a start, I can definitely help you with that (and it won’t cost you a bean)..

And so, putting the tough love to one side for now, here’s..

Here’s The Good News Bits

Good news bit #1

If you don’t have a specific idea of exactly what you’ll be selling (yet), that doesn’t have to hold you up. Level 1 of the SAS allows you to begin building your list - without the need to have a full funnel in place. And that list, can then in turn, be utilised to help you figure out - by asking subscribers what they need - what your first (or next) core product could or should be.

Good news bit #2

Key to a flying start is knowing where to focus first. And so in part 3, I’m going to focus on the 3 components of the SAS that can enable you to get started and deliver a quick win, while also setting the stage for bigger and better things.

Which sounds bit easier at least, right?


But before you can begin building anything - at least if you want to ensure what you do build can be utilised effectively - it pays to have some clarity on exactly what the key check points of your prospects ascension from A to B to C should actually be.

Which is where...

Good news bit #3

...comes in.

If you do have clarity on what your core product is (or will be) then it’s highly likely you can design each key level of ascension in your funnel around content you may already have.

Which I’m sure you’ll agree, might be nice, right?


So let’s see how that works then...

It’s About The Journey...

If you’re reading this, chances are, you’re on a journey. Possibly one of the most important journey’s you’ll ever take. Your journey matters because it’s rooted in the stuff that inspires plans. Plans which can then motivate actions. Actions that step by step, day by day, week by week can move you closer to a place where ideally, your dreams are fulfilled and your ambitions are realised.

But failing that should still - at the very least - bea better place to be. But do I care about your journey?

Not really.

Let me clarify that.

If I don’t know you, never met you and I’m busy on my own journey, chances are I probably wouldn’t care that much.

Unless of course...

Our interests align.

Your interests here relate to anything that can help you move on your journey from A to B to C. My interests here relate to pretty much the same thing. The reason I am interested in your journey, is that taking an interest in your journey, allows me to progress on my journey too (i.e. if you decide to buy something from me). And you’re only going to do that if my deeds match your needs.

Ergo, the only reason – tough love coming up – your future customers will care about anything you do or say, is if your interests align and you can fulfil some need for them too.

Simple. In theory. But in practice? Let’s see...

Can I Trust You?

If we’re beginning a budding relationship and you tell me “I can fulfil your needs” -depending on how needy I might be - you might get a hearing. But, if I don’t know you or very much about you, I’m not going to believe you, until I’ve at least seen some evidence you’re capable, competent and trustworthy. And so jumping straight in and expecting me to buy your biggest, bestest, premiumest product the minute we meet, amounts to a little too much, a little too soon.

Easy tiger - let’s get to know each other first.

So, if you don’t want to blow it on a first date, it makes sense to play the longer game. One where you earn trust by sharing, helping and offering guidance on a prospects journey instead.

At its heart SAM is simply a systemised means of introducing yourself to new people and naturally, gradually, building relationships built on trust, respect and mutual understanding. But, how do you build such a system? How do you actually combine asymbiotic approach with an ascension funnel in a natural, but strategic way?

Glad you asked. 

It comes down to this...

Strategic Journey Design

Instead of trying to figure out how to fit existing products and offers into a new funnel or building a new funnel to fit existing products, you can specifically design your products and offers as strategic stepping stones on a relationship building path that delivers what is needed, when it’s needed instead. Upshot being, natural symbiosis between your product development and funnel design as well.

Designing your products and offers in this way, means they can become strategic pins on a map. A map you can then use to plan a logical journey, naturally presenting the right things, in the right place, in the right way, at the right time.

When you design your products and offers in this way, your funnel is no longer just about squeezing everything you can out of your customers via ever-increasing price points. It’s about a customer journey rooted in building knowledge and developing awareness byway of educational content you present.

And when you design your products and offers in this way, it’s possible to utilise your knowledge, experience and skills to demonstrate you do know what your talking about and you can deliver on your promises. Helping you build a relationship with your audience to the point where they feel they do know you, do like you and do trust you enough to cross your palm with some of their hard-earned silver along the way.

But, here’s the - rather good - thing...

If you have an information-based core product planned or ready to go, you’re in a perfect position to strategically plot a route down from the summit of your core product to the base camp where your future customers first make contact with you (and all the strategic checkpoints in between).


I love it when a plan comes together.

Let Me Be Your Guide...

So having established that your ascension funnel is a journey, a logical analogy would be a journey up a mountain (or challengingly steep hill at least). However, being a relationship building exercise, it’s not a journey you take alone, it’s a journey you take to “make friends and influence people”, a journey where you’re also the leader, the sherpa ,the guide. Which means it’s your job to get your new friends to the summit with the least amount of conflict, resistance and casualties along the way.

So you’ll be needing a route to follow.

Not a route of the shortest possible distance (far too risky), but a route that provides the upmost safety (slow and steady) and one that can build confidence in your leadership along the way.

So, more Tortoise than Hare.

On an expedition such as this, your L-plated climbers may have first come across you via an advertisement of your services; that ‘how to find a reliable mountain guide’ article you wrote for mountaineers digest; or from a “10 ways to avoid certain death” video you posted on YouTube. But would that be enough to persuade them to put their life in your hands?

Maybe, but unlikely.

Camp 1 is lead magnet time

And so, any significant mountain expedition, naturally begins with a trek as far as it’s possible to go - without the aid of a rope. This point is camp 1, the base camp, a place of relative safety for all your equipment and supplies.

Camp 1 of your ascension funnel is the first pin on the customer journey map and in terms of your products or offers, it is of course your lead magnet. An opening free gift, that says “hello, this is me, and this is how I can help you take the next step on your journey today”. With no cost and no risk, done right, this should be all upside for anyone it’s specifically intended for. Problem is: easy come, easy go. So you gotta do it right, right?


To avoid getting stuck with a bloated, lazy disinterested list that drains your precious resources, you should focus on attracting the right kind of leads; the quality leads; the good-fit leads, and so you put your lead magnet together with careful thought and foresight to provide actionable, process-orientated value specifically for those who will appreciate and can benefit from it most.

So, we might come up with something along the lines of...

  • How to choose a mountaineering guide?
  • The 10 essential health and fitness checks every new mountaineer needs?
  • Mountaineer equipment checklist?

You get the idea.

Point being to introduce yourself as a reliable source of information and help the target audience take that first step, or prepare for the journey ahead. Then once they’ve signed up and settled in at your basecamp, it’s time to point them in the direction of the - cloud covered - summit ahead, while demonstrating some of the equipment they’ll need to them get there.

The first part of the journey from camp 1 should have a next-step destination that you’re able to guide most people towards with relative ease. Delivering them naturally, logically and safely to...

Camp 2 is transformation time

The next part of your standard ascension funnel is often referred to as a tripwire, but honestly, if you’re climbing a mountain - that’s the last thing you need. So it’s time for are brand.

Let me introduce you to: The Transformer

So called, because a core part of its job is to naturally transform a subscriber into a customer with the aid of an introductory low cost but high value product. Assuming it is strategically aligned with a progressive outcome your student climber/subscriber desires, the high value to cost ratio, should make this purchase an easy-sell. More so, if there’s a pressing hurdle it can help them cross as well.

If, for example, I were to tell you...

On the next leg of the journey, the altitude will cause lactic acid and other waste
products to build up in your muscles. This results in weakness and fatigue and means
not everyone will make it to the summit alive.

Dum, dum dum.

Unless that is, they’ve read my...

How To Survive High Altitude Guide (available now - just £9.99).

Purely an example for dramatic effect. While the threat of death might get you plenty of
takers, if you’re too much of a dick - i.e. high pressure - about it, they might decide they don’t
like your altitude attitude and look for alternative routes to their summit instead.

The transformer is a crucial step on the journey because - done right - it can provide two highly beneficial outcomes...

1. It can form a strategic, but very natural bridge between your lead magnet and your core product which can strengthen the relationship between you and the object of your desire.

2. It can change the nature of the relationship into something more tangibly transactional- in a good way - transforming your subscriber into an actual customer.

Even though the monetary value may be low, the transaction matters simply because, once a financial transaction has taken place, the psychological nature of the relationship changes. Your new ‘customer’ is no longer just a ‘subscriber’, they’re now in a different place. A place where they’re much more likely to buy from you again (and again).

And so...


Things are looking up

Having said that...

Simple as it may sound, it’s important to note that just because your first paid-for product is priced under a tenner, offers good value and is in the ballpark of your prospects interests, doesn’t mean that it’s full potential has been realised.

Trouncing the bog standard tripwire

Sir Edmund Hillary’s memoir High Adventure may be be a ripping good yarn “vividly describing the agonising dramatic ascent of Everest”, but it’s not the perfect product to sell halfway up Ben Nevis. Even though the offer may be relevant to your prospects interests and will do no fatal harm, a bog standard tripwire is likely to divert some precious attention from the job at hand. Let’s get you up Ben Nevis - before you get distracted with dreams of conquering Everest - first, in other words.

Probability of selling to a new prospect: 5-20%

Probability of selling to an existing customer: 60-70%

Source: Marketing Metrics

Based on the stats above, let’s be optimistic and say using a standard tripwire you can convert 20 out of every 100 leads into customers, but, let’s also say this product has little correlation to your core product. How much time, attention and resources will you have to spend to turn even a few of those friends with benefits into long term relationships?

Quite a lot I’d imagine.

Introducing the gold standard transformer

On the other hand, let’s say those 20 first-time customers came to you via a low-priced, high-value product that’s been strategically engineered as a logical, natural bridge to your core product. With a 60-70% probability of selling to an existing customer you could be looking at 13 of those 20 going on to make more purchases from you.

Sound good?

Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%.

Source: Bain & Company

The bad news bit...

If your transformer is a bog-standard random gateway without a strategic connection to the summit, then the customer journey will be much less logical and natural (making it harder for you both to follow). Your funnel will leak more leads, contact will be less cohesive, and you may be seen more as a interruptive presence than a welcome influence.

If your transformer doesn’t provide new process knowledge (that’s the how, not just the what); if it doesn’t empower the customer to take action or if it doesn’t promise any tangible outcomes, then there’s a pretty good chance your new – hard fought for –customer won’t consume it. Or if they do get started: they don’t complete it. And that means you lose your continuity; they lose their momentum; and you both miss the opportunity to move things forward in a natural and logical way.

Which means instead of a smooth, frictionless ascension to the mountain top, you’re left with either a dead end duck (who’ll likely forget you and start chasing the next pretty thing) or at best a customer who needs additional life-support to get them jump-started and back on track again.

It’s anywhere from 5 to 25 times more expensive to acquire a new customer than it is to keep a current one.

Source: Harvard Business Review

Back to the good news bit...

The way to get the most bang-for-your-buck from your lead magnet and your transformer, is by utilising content or learning materials you already have. And the simplest way to do that, is by repurposing content from your core product, which is where...

The Core Product Repurpose (CPR) Model

...comes in.

As your prospect follows the route from camp 1 to camp 2 and onto the summit via your Lead Magnet > Transformer > Core Product, you might instinctively presume to create your lead magnet first, your transformer second and your core product third. And as a lead magnet and a transformer obviously take less work, this would seem like the logical order of things if you want some quick wins too. But it ain’t necessarily so.

If your core product is step 1 in your process; the target; the summit; the end goal, how better to create strategically, natural and congruent steps on the journey than to create them from the very thing you’re ultimately looking to sell? Which in fact, means creating the products and offers for your funnel, really doesn’t have to be complicated.

Let me show you an example of that...

You’ll have no doubt figured out by now, a core product that I’m ultimately looking to sell is The Symbiotic Ascension System (SAS). I’ll be going into more specific detail on this in part 3 , but basically, it’s a 10 part process that shows exactly how to plan, create and integrate all the key pieces of a fully functioning, conversion optimised, symbiotic ascension funnel.

10 parts? How’s that?

The lead magnet, the transformer and the core product are the key stages of the customers journey, but that’s just the map. For the journey to go smoothly requires a framework of technical infrastructure and content pieces - such as blog posts, squeeze pages, emails and sales pages etc - the SAS provides the processes and workflow for building all that and these make up the 10-parts.

The lead magnet, the transformer and the core product are the key stages of the customers journey, but that’s just the map. For the journey to go smoothly requires a framework of technical infrastructure and content pieces - such as blog posts, squeeze pages, emails and sales pages etc - the SAS provides the processes and workflow for building all that and these make up the 10-parts.

  • Provides new information and learning
  • Delivers a tangible outcome
  • Naturally bridges the gap between the lead magnet and the core product

And so the module I chose in this instance, to be my transformer was the squeeze page(that’s the web page used to ‘sell’ your lead magnet) module. From this, I created the stand alone Squeeze Page Workbook.

Assuming you have the objective of creating a squeeze page, this product works entirely on its own, but also seamlessly integrates into the bigger picture core product as well.

You can go through a similar process for your lead magnet too, possibly narrowing your search down to individual lessons within the module chosen for your transformer. Bonus being, a perfectly natural and so more effective bridge.

A family tree analogy...

If you think in terms of a family tree where the core product is the parent, the transformer is a child and the lead magnet a grandchild then, as long as you don’t let any orphans distract you from your plan, the relationship through the generations should naturally flow.

By way of example, my SAS family turned up two suitable options:

The Squeeze Page Workbook (child) begat The Squeeze Page Checklist (grandchild)making it an obvious first choice. However, the SAS also has a lead magnet module, a close sibling of the squeeze page module, the lead magnet module features a checklist which is also a pretty good candidate too.

So I can choose one or use both.

Bonus time.

Remember, Remember...

When you design a funnel with a clear specific objective - in terms of something you're ultimately looking to sell - you have the opportunity to design that funnel to optimally align your content, offers and products towards an outcome your target audience seeks. And because you can do this with less pushing, cajoling and pressuring and more showing, helping and guiding, you can earn more trust, leading to more opens and engagement along the way.

At its heart, a symbiotic ascension funnel is simply a systemised means of naturally, gradually, building a mutually beneficial relationship built on trust, respect and understanding. And when you think about your products and offers as strategic steppingstones on this relationship building path, it can be a path that leads to a happy-clappy ending for everyone.

It can be a path that can help you plan your customer’s journey with clear sign-posts, basecamps or strategic pins on a map.

It can be a path that can help you present the right product, to the right person, in the right place, at the right time.

And it can be a path that can also mean less bounces, more conversions, and a healthier bottom line over time.

A Quick Re-cap...

Your three vital, strategic ‘getting to know each other’ pins on a Symbiotic Ascension Model map are...

1. Your Lead Magnet – an opening free gift, that says “hello, this is me, and this is how I can help you today”. No cost, no risk. All upside, so hey, why not?

2. Your Transformer – designed as a first low cost, high value sale that makes the conversion from subscriber to customer much easier to do, creating more momentum, making the next leg up, less of a stretch too.

3. Your Core Product – the objective, the summit, the main event. The point where your deeds meet your customers needs and you finally get to share a great big virtual hug.


A Core Product Repurpose Model is the most logical, effective and efficient way to plan this journey, because all you have to do is...

1. Evaluate how suitable and effective elements of your core product might be, in strategically advancing interest, awareness and engagement.2. Repurpose that content into offers and products that can stand on their own two feet, to deliver tangible outcomes that step-by-step, move your audience closer to where they want to be. And when you do that, you also get to combine the ascension of...

  • Price points
  • Customer value
  • Awareness
  • Engagement
  • And trust

... in the most natural and frictionless way.


Next Steps?

You have choices...

1. If you’re clear about what you’re ultimately looking to sell...

The obvious first step is to create a map of your own customer’s journey working down from your core product to your transformer to your lead magnet. And the simplest most logical way to do that, is to repurpose elements of your core product so your map is highly strategic and can be utilised to deliver the most natural, frictionless ascension for those on the journey with you.

Need some help with that?

Then you’re in luck (yes again!) because there’s a process for that.

In fact, there be three.

Each designed to help you figure out which elements of your core product could be the best fit for your funnel...

Take Your Choice From The Following Free Action Guide & Checklists

3 Steps To Your First Core Product 

3 Steps To A Killer Lead Magnet 

3 Steps To A Strategic Tripwire

Tip: If you download the core product guide and opt-in to the mailing list you’ll automatically be sent links to the other action guides a few days after the welcome email.

2. Not Clear What Your Core Product Will Be?
No bad thing actually.
That’s simply because it puts you in a position whereby, instead of developing a product based on what you think the world will want and crossing your fingers, you have the opportunity to develop a core product, based on what your audience actually tells you they need.
That’s the magic of growing your email list first.
When you build an email list targeting a specific audience group, you can use that list to help you figure out - or narrow down - what your most suitable core product could be. And if you execute this correctly, by prioritising your audience targeting and asking them the right questions, your chances of developing a product they’re prepared to pay for are greatly increased.
Whether you have a core product and plan to utilise the CPR Model or you want to begin gathering subscribers first, you won’t get far until you’ve created the content, built the infrastructure and connected the assets required to - at the very least - introduce yourself, deliver upfront value and collect those precious emails.
Which is where the aforementioned Symbiotic Ascension System (SAS) comes right in.
If you click through to the Part 3 in this series you’ll not only get an overview of a system that will enable you to build out your first contact content to your core product sales page and every step in-between. I’ll also demonstrate that - whichever route you choose - you don’t need all the parts of a funnel built, connected and in place before you can begin building your list. You can in fact, get started and begin seeing results with just 3 pieces in place.

Click below to find out exactly what they are and how to build them for optimal conversion success...

Read Part 3: The Complete SAS Overview & 3-Step Fastrack List Building Process


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Over the years - ok decades - Nick Conneff has turned in his best work initially as a deep house DJ-turned-producer, then a property investor-turned-entrepreneur, but for the last few years has been turning his hand to helping like-minded individuals with digital marketing and sales funnels.

Conversion  copywriting,  conversion optimisation, landing pages, content creation (writing, video, audio),  email marketing, traffic acquisition and funnel design are all things he's happy to lend a hand with.

He's nice like that.

Significant projects in the past have included running an independent record label and co-founding an education & welfare program in S.E Asia.

He works from his home in Manchester, England until the weather takes a predictable turn for the worst - lockdowns permitting -  then remotely from much warmer climes such as Chiang Mai, Manila & Gran Canaria among others.