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Discover how the Customer Avatar Workbook & Buyer Backstories Process can provide the insight, and understanding that leads to copy that is congruent, connects and converts in 3 simple steps...
The 3-Part Complete Customer Avatar PDF Workbook contains a process designed to consistently and efficiently providing a fast-track to deeper understanding of your buyers journey, leading to relevant copy that really connects and actually converts.
I've put together the following set of Customer Avatar Checklists based, basically, on the stuff I want to know about a target audience before I begin to write for them. This is my starting point. Always. These are the factors that enable me to better understand and visualise exactly who I'm talking to. So if you're a little stuck, I'd say this is a jolly good place to start (not that I'm biased or anything). These Checklists will help you get to grips with the most important factors and help you focus on the most vital 'what you need to know' demographics, characteristics and behaviours of your own special target audience and help set you off towards copy that really connects and actually converts in four oh-so-simple steps...
In my 20's and 30's I was a DJ, I made music and I ran a record label. A mix of the creative and entrepreneurial which although suited me, but was not exactly financially secure. And so in my 40's I began to seek ways to make a living that would allow me to flex my creativity, while adding value to the world - without compromising my independence and autonomy - and also, ideally, help me, help those around me do the same.
And now, the way I do that, is by helping busy creative entrepreneurs, teachers, consultants, coaches and course creators with marketing, funnels, copywriting and content. And that's simply because, I believe, these are skills that have the power to unlock both online businesses growth and positive, personal-growth for both myself and those I seek to serve.
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