It could logically be argued, the more elements a welcome email/sequence includes, the more effective it can be in securing attention, interest, opens, engagement and sales down the line. Caveat being, there are also some obvious limitations when it comes to how much you can practically include, within the parameters of the delivery method you’ve chosen to work with.

And so you have choices...

Whether you decide to go for a minimal single welcome email or max out with a full sequence, some of the elements, items and ideas in this checklist come highly recommended, while others, although not essential, can certainly be helpful, in the battle for hearts, minds and email opens.

So this is not a prescriptive checklist that you must follow at all costs, as much as it is a list of suggested inclusions for your consideration.

As always balance is key.